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The future looks colourful


Celebrating 70 years of pioneering appliance design and technology, Smeg has once again excited, delighted and inspired visitors at the world's leading design show held in Milan last month - Eurocucina. 

This year the spotlight was on colour, style and world-first technology and Smeg's inimitable expression of authentic, contemporary Made in Italy excellence. The brand’s extensive display of next generation ovens, compact ovens, wine cellars, cooktops, blast chillers, dishwashers and small appliances enticed larger-than-ever crowds to the 800 square metre stand.

Among the many innovations on show was the new Linear collection – sporting an even more elegant look and smart, functional features.  The next chapter in the brand’s beautiful, ground breaking freestanding Portofino cookers also attracted major attention.  Inspired by the luscious colours of Italy’s legendary Ligurian ports, the proposed new models feature double cavities and new configurations.

Smeg’s iconic FAB fridge, celebrating its 21st birthday, was unveiled in a palette of new colours and sporting a brand new retro-inspired interior.  Already a world-wide favourite, this new iteration will win even more fans.

Innovation is a vital part of Smeg’s mantra and this was on full view with a vast collection of sophisticated, feature-rich blast chillers and vacuum drawers dedicated to the perfect treatment and conservation of fresh and cooked food.

Connection was another new feature on the Smeg stand.  The latest generation of connected appliances, that can be programmed through the SmegConnect App, were on display for the first time.

Other highlights were ovens featuring the innovative ThermosealPlus cooking system which will bring restaurant-style cooking to the domestic kitchen.

And perhaps the most talked about reveal, that instantly went viral around the globe, was the very latest collaboration between Smeg and legendary fashion designers Dolce & Gabbana.  Sicily is my Love is a tribute to the food, the art and the culture of Sicilia, home of both Dolce and Gabbana.   Celebrating Italian style, each Smeg piece within the Divina Cucina design project has been transformed into an objet d’art.  Pieces include the Victoria 90cm Thermoseal freestanding cooker plus matching rangehood and FAB28.  There is also a drip coffee machine, four-slice toaster and hand blender with stand.

For 70 years Smeg has led the world in innovation, design and technology – this year’s Eurocucina display is testament to the continuation of that legacy.