Logo Smeg

SMEG BRINGS DISNEY TO THE HEART OF THE HOME

with an iconic FAB fridge collaboration

02/09/2019

Two global icons, Smeg and Disney, have come together to create a commemorative fridge adorned with the one and only Mickey Mouse. Marking two momentous anniversaries, 70 years of Smeg and 90 years of Disney, the collaboration also celebrates Smeg and Disney’s shared love of bringing families together, specifically through food and entertaining.

Designed and manufactured by Smeg in Northern Italy, the special edition fridge pairs the FAB fridge’s signature 50s retro style with a much-loved family favourite. In true Mickey Mouse fashion, the pure white FAB fridge has been adorned with a ‘True Original’ bespoke drawing of a cheeky Mickey front and centre, reaching for the fridge handle.

“As an Italian brand passionate about style and design, we love giving consumers the opportunity to add their own flair to the heart of the home. This exciting collaboration with Disney is no exception, bringing to life one of the world’s most loved characters on our iconic FAB fridge. Disney has always embraced the fun in life, bringing families together through entertainment in the home, which is something we also strive to deliver through a love of food and artistry. To collaborate in celebration of our 70th Anniversary just makes the Mickey Mouse FAB all the more special,”- Olivia Anderson, National Marketing Manager, Smeg.

As well as making a visual statement, the limited edition also embraces technological innovation with the Life Plus 0°C Drawer. A new FAB feature, the drawer is a controlled temperature zone for better and longer preservation of perishables. In addition, chilling is optimised by the new multi-flow cooling system, to ensure an even temperature distribution within every compartment. Compared to conventional systems, the efficient multi-flow cooling system maintains freshness, aroma and nutrients of fruit, vegetables and meat much longer.

The innovative redesign continues on the inside with LED lights on both sides of the fridge for better visibility, without increasing energy consumption and bright chrome trims to define and personalise the soft rounded shapes of the interior components.

The Mickey Mouse FAB28 fridge marks a moment in time for Smeg, celebrating industry leading technology and a touch of artistry that is undeniably Smeg. To top it all off, each limited edition FAB is decorated with a silver plaque to signify this iconic collaboration.

From 1 September Winning Appliances and Appliances Online will be taking pre-orders of Smeg’s Mickey Mouse FAB28 fridge as part of an exclusive initial launch.