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Sicily is my Love comes to Italy's La Rinascente department store


La Rinascente, Italy’s most elegant department store, has created history with a unique and very Italian take on Christmas celebrations.  Joining forces with two other Italian design icons – Dolce & Gabbana and Smeg – the Milan and Rome stores have reproduced the colour, the love and the vibrancy of a traditional Sicilian market.

Thanks to the inimitable creative vision of Domenico Dolce and Stefano Gabbana each store is alive with the vivid colour and festive excitement of a truly authentic Sicilian Christmas.

Window displays feature shining illuminations and traditional puppet theatres starring two famous characters – Domenico Dolce and Stefano Gabbana, in puppet form.  Glittering Christmas decorations and beautiful carousels festoon the stores’ interiors while the markets, recreated inside each store, feature a host of colourful stalls.

The highlight of these stalls is the fabulous special collection of Dolce & Gabbana garments and accessories, the pinnacle of which is the Sicily is my Love collaboration between Smeg and Dolce & Gabbana.

Smeg’s collection of unique and highly covetable Sicily is my Love small and major appliances, each featuring the inimitable colours and motifs of Sicily, will be joined, for the first time, by two new appliances – the four-slice toaster and the slow juicer.

The Dolce & Gabbana and Smeg Christmas celebration concept was designed to unveil a new chapter in the 150 year history of La Rinascente, a store that from its inception has been at the forefront of retailing innovation.