The new Smeg Union Jack toaster, tasked with interpreting also the style of an architecture practice.
The outstanding location is Studio Tenca & Associati, founded by architect Emilio Tenca, with which Smeg shares certain DNA traits, made of a constant dialogue between past, present and future: here, vintage style furniture and old tools feature side by side with contemporary elements, creating the perfect contrast for the sleek and rounded lines of the Union Jack toaster. The Union Jack toaster (two-slice model) proves its ability to adapt to the clean and functional style of the practice, ticking both the usability and aesthetics boxes.
Once again, this location, highlight the versatility of the product, here as in any home, where it complements the style of each different environment.
Vintage atmosphere, a blend of past and present, where the elegance of the formal rooms meets the playful spirit of a games room with a ping pong table, flipper, video game and a pool table.
A varied and suggestive location is the Apollo, an iconic venue in Milan, partly club, partly restaurant, partly disco, but mainly home.
Here, the familiar warmth of every room blends with another defining element of the product's versatility: the iconic design in its international version with a very British look.
The product pleasantly surprises when featured next to a porcelain tea set and draws smiles when it appears on a ping-pong table, with which it shares its playful and unconventional spirit.
The new Smeg Union Jack toaster, tasked with interpreting also the style of an architecture practice.
The outstanding location is Studio Tenca & Associati, founded by architect Emilio Tenca, with which Smeg shares certain DNA traits, made of a constant dialogue between past, present and future: here, vintage style furniture and old tools feature side by side with contemporary elements, creating the perfect contrast for the sleek and rounded lines of the Union Jack toaster. The Union Jack toaster (two-slice model) proves its ability to adapt to the clean and functional style of the practice, ticking both the usability and aesthetics boxes.
Once again, this location, highlight the versatility of the product, here as in any home, where it complements the style of each different environment.