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Celebrate Smeg’s new Union Jack toaster with an exclusive bottomless British brunch during May


Sydneysiders are invited to experience a bottomless brunch with a British twist, as Smeg pops out its newest icon, the Union Jack toaster. With the perfect blend of Smeg’s signature Italian design and the bold spirit of the UK, the new toaster will be the talking point of any kitchen or breakfast table.

Paying homage to the equally iconic Full English breakfast, the bottomless British brunch menu will be available at one of Sydney’s favourite eateries, Butcher and the Farmer (BATF) exclusively for the rest of the month.


Eggs sunny-side-up, bacon, BATF signature pork and fennel sausage, confit mushroom, roasted Roma tomato, fried Sonoma bread, house braised beans and a hash brown

Unlimited prosecco and Pimm’s for 1.5 hours

Tea or coffee

$55 for the full bottomless British brunch 


Saturday 25 May / 1 June / 8 June / 15 June / 22 June / 29 June

Sunday 26 May / 2 June / 9 June / 16 June / 23 June / 30 June


10:00am – 11:30am


Butcher and the Farmer – Tramsheds, 1A The Crescent, Forest Lodge 2037

The menu was developed in partnership Steve Flood and Will Stewart (BATF and ex-My Kitchen Rules winners).

Steve Flood says, “As proud Brits, we’re passionate about carrying traditions of old forward to the new generations. The Full English Breakfast might not be the epitome of culinary excellence, but it has undeniable heart, soul and huge sense of nostalgia that we hope will bring back fond memories of gathering around the family table”.

Will Stewart adds, “At the heart of any good British breakfast is toast and we can’t think of a better match than it popping up from Smeg’s Union Jack toaster. It’s been an absolute pleasure to partner with Smeg, a brand known for quality with an undeniable stylish flair.”

The Union Jack toaster joins Smeg’s iconic collection of small domestic appliances created in collaboration with architects Matteo Bazzicalupo and Raffaella Mangiarotti of deepdesign. From stylish toasters and vibrant kettles, to the blender, hand blender, coffee machine and stand mixer, Smeg small domestic appliances deliver excellent performance with breakfast and food preparation and have powerful personalities to match.

Smeg’s Union Jack toaster is available from selected appliance retailers and department stores.