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Commercial Design

Style, for Smeg, is a distinct concept: the way a product communicates with its surroundings and enables users to interact with it, thus establishing a rapport with the user that goes beyond mere practical concerns. With this idea in mind, Smeg has carried out painstaking research into aesthetics and style. A never-ending quest to find beauty and perfection has led them to collaborate with leading designers and architects of the world to create several distinct design families each with an exclusive look.

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  • Commercial Design: Classic | Smeg AU

    Architectural detailing for elegant and essential design.

  • Line: linear | Smeg AU

    Essential and symmetrical aesthetics that optimise space

  • VICTORIA | Smeg AU
  • Portofino | Smeg AU

    Portofino by Smeg is the ultimate freestanding cooker for the entertainer, the professional chef, the family caterer and dinner party doyenne. And with exquisite Italian good looks, it’s for every lover of technology with style.


    The Dolce Stil Novo collection, created in collaboration with long standing design partner and world-renowned architect, Guido Canali, comprises built-in ovens, compacts, cooktops, wine cellars, coffee machines, rangehoods and drawers.  Create your dream kitchen with our luxurious collection, an integration of subtle yet sophisticated Italian design with our most advanced technology to date.

  • Design: Newson | Smeg AU

    The Newson range: not just products, but creations.

  • 50's retro style | Smeg AU

    Vibrant colours and retro design equals stylish appliances