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SMEG TAKES FIRST PLACE WITH FIVE-STAR CUSTOMER SATISFACTION RATING FOR COOKTOPS

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AND CONTINUES TO LEAD THE WAY WITH COOKTOP TECHNOLOGY + INNOVATION

26/06/2018

Consumer research and comparison website, Canstar Blue, has released its inaugural cooktop ratings with Smeg scoring an impressive five-star overall customer satisfaction rating.  Smeg also scored five stars for cooking performance, reliability, design, ease of cleaning and features.

Canstar Blue, the number one consumer recommended comparison site, surveyed more than 3500 Australian consumers with Smeg outperforming other brands across all survey criteria - this included cooking performance and reliability which overwhelmingly ranked as the key consumer satisfaction driver.  In fact, consumers value cooking performance and reliability higher than their collective ranking of design, ease of cleaning, features and functionality.

Adrian Taylor, Group Manager, Canstar Blue with Olivia Anderson, National Marketing Manager, Smeg Australia

Smeg’s National Marketing Manager, Olivia Anderson: “We pride ourselves on the customer experience and to receive this acknowledgement in recognition of our efforts is reassuring. Doing the right thing by our customers will continue to be a priority.”

Smeg’s range of more than 50 induction, gas and electric ceramic cooktops is manufactured in Italy.  Across these formats, and the soon-to-be launched Dolce Stil Novo blade flame and combi-fuel formats, sizing ranges from 30cm to 100cm.  Along with format, size and installation options, Smeg offers broad design choice with four aesthetic collections – Classic, Linear, Victoria and launching soon, Dolce Stil Novo.

This year Smeg celebrates 70 years of manufacturing excellence which includes developing the Elisabeth, the world’s first programmable cooker with flame failure device more than 60 years ago.  With Dolce Stil Novo blade flame launching soon, Smeg will continue to lead the way with cooktop technology and innovation.