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LINEAR BY SMEG

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An exclusive night

30/05/2017

In Sydney earlier this month at La Port Deux, a new design-focused event space in Sydney’s inner city Waterloo, Smeg Australia hosted a group of retailers for an exclusive celebration of Smeg by Linear

Linear by Smeg is a study in minimalism with its luxurious mirror finish in three colourways – silver, white and black. The design of the collection is distinguished by its aesthetic precision, exacting attention to detail and seamlessly integrated ergonomics. The collection of Linear by Smeg appliances blends seamlessly with any modern kitchen design.

Smeg’s global CEO, Vittorio Bertazzoni, offers the following insight into the Linear concept: “Simplicity can sometimes be the hardest thing to achieve in terms of design; the risk is a bland product with no personality.  Despite the simplicity of Linear by Smeg, it is still instantly recognisable and undeniably Smeg”.

On the night, as well as celebrating the highly contemporary Linear by Smeg collection, those who have played such an integral role in Linear’s success were presented with a beautiful engraved crystal plaque in recognition and appreciation. 

The Linear by Smeg collection is integral to Smeg’s ethos of design choice.  In major appliances, Australia consumers can choose an aesthetic based on their taste and style preferences – Classic, Victoria, 50’s retro style and the soon to be released Dolce Stil Novo.